Why a playbook?
The playbook is the traditional term for the collection of plays that a team can call during a game. Typically used in a sporting context, the playbook will contain tactics, manoeuvres and strategies that a team will use during a game. In a business context, playbooks are business process workflows, standard operating procedures and cultural values that shape a consistent response – the play. A playbook reflects a plan; an approach or strategy defining predetermined responses worked out ahead of time.
In many industries, startups are outpacing corporates in creating new value for customers, shareholders, employees and other stakeholders. Having worked with startups and corporates around the world, we’ve developed a playbook series which draws on the Lean Startup methodology, providing you with the principles, tools and methods that will enable you to innovate at the speed of a startup.
As an innovator, you could create new value in countless ways, from incremental process improvements, to enhancing innovation capabilities, to building entirely new pockets of innovation activity.
An innovation is something new that creates value
This playbook series will help you:
This series documents proven strategies used by organisations leading the innovation charge and should be used as a guide in your innovation journey. It has been designed such that the plays can be used independently or in conjunction with other plays.
Remember that as a corporate innovator you have access to the resources, assets, channels, knowledge and people within your organisation. Leverage these assets and don’t do it alone, draw on the expertise, insights and support of your colleagues, and share your journey with others.
The Corporate Startup Playbook: A Tactical Guide For Corporate Innovators
This playbook serves as a collection of strategies for corporate leaders, teams, and anyone interested in making their organisation more innovative. It will provide the steps and tactics to develop and implement innovation activities or “plays”, enabling corporates to innovate at the speed of a startup.
The corporate innovation plays are organised into two key sections; 'Innovate Like A Startup' and 'Innovate With Startups'.
Innovate like a startup
This section consists of a number of plays which are conventionally used in a startup environment. These plays usually help facilitate the growth phase of the business, and can be used to help a business generate innovative ideas, products and services.
Innovate with startups
These plays enable innovation by bringing corporates and startups together to facilitate the transfer of skills, knowledge, capabilities and methodologies.
Understanding the Playbook
The scorecard measures the various inputs and outputs for each play in the playbook. The key inputs for innovation plays are the amount of investment required to launch the play, the time needed to launch, and the complexity of implementation. Outputs for each play include the level of innovation return, the impact of the play on an organisation‘s culture, and the overall sustainability of the play. All inputs and outputs are measured on a simple, consistent scale as shown below.
Outline of the Playbooks
Each playbook is organised into three sections, Overview of the Play, Play Tactics, and Case Study.
These sections are designed to help you understand the purpose and benefits of each play, and how to implement it.
In the first section, you will find:
The Play Tactics section outlines:
The final section outlines a case study which illustrates the successful execution of the play in a corporate environment.
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