Preparing Your Company for an Enterprise Transformation with James Carbary and Aaron Eden

Source: Preparing Your Company For an Enterprise Transformation with James Carbary and Aaron Eden | Entrepreneurial Spirit in the Enterprise Podcast

By Aaron Eden on July 5, 2017

In this episode, MTN Co-Founder Aaron Eden is interviewed by James Carbary of Sweet Fish Media on their B2B Growth podcast.

We narrow in on how marketing professionals can support innovation transformation in their own organizations. Key areas of focus from this discussion were how marketing professionals can:

1) Think big and start small to move quickly. 2) Guard against premature scaling to reduce risk. 3) Behave like a product leader to increase impact.